This is where my inspiration started.
I would call a model, ask her to get me a look ready to shoot, and would drive to a location that we think it right. The premise is a little different than the member driven images, but hey, I am one person v. 50,000.
So far I have done 3 shoots this way and am loving it. There is something about the unpredictability and the non-concept drive work that drives me to do it more, and will continue to do more work like this. Eventually, I will brave myself to go walk the streets without a model, and photograph the everyday Atlanta member, and other cities, and re-create the the near authenticity of the LOOKBOOK.